| Link popularity is a complicated affair as each
out bound link receives a portion of the page value, and this is again
adjusted for the number of out bound links to the target page. The quality
of the link is affected by the number of similar words between the current
page concerned and the target page, as well as the current ranking of the
current page and the ranking of the target website as a whole..
Each time the search engine adjusts one value it influences many others
which will have a calculated influence on the page in question.
Search engines have a very intricate algorithm which takes many factors
into account. Link popularity is just one part of this complex task and is
in it self a very strange affair as there are no fixed guidelines as to when
this value is too high, how ever if too much of the value of link popularity
comes from one single page then the search engines punish both pages,
and the
host site (your site)
to some degree.
The 4U branded Group has done a large amount of research and our pages
are all well placed in many search engines for a variety of terms, and we
would like to share this with you, because it is in our collective best
interest to establish a larger base of inbound links to each of our web
sites so as to improve our collective target audience experience and offer
the viewer a wider range of topics. The search engines like this and
reward you well for participating in meaningful link exchange programs. |
The value of the link popularity of a page is
adjusted for the quality of each incoming link, and so is constantly
changing in value as each of the following values are interdependent
- Value of the out bound link
- value of the link popularity of the target page
- value of the link popularity of the current page
- Score for common words on each page, which gets adjusted each time the
link popularity is adjusted.
If these pages refer to each other directly then these adjustments are
more serious than if they link indirectly to each other.
The total number of links to a specific page is important, but there is a
floating limit of link popularity that is credited to any one page by any
one domain which is dependant on the ranking of the domains own total link
popularity excluding internal links.
Search engines guard their algorithm with great care and do not disclose
too much information to the public, which leaves those who optimise pages
for search engines in a bit of a dilemma. There are how ever guidelines
which are issued by some search engines from time to time.
Key words play an important part of link
popularity, and pages with common key words in their key words list within
the pages META tags score considerably more. |
